Overview

This book explores devotional Hinduism in a modern context of high consumerism and revolutionised communications. It focuses on a fast-growing and high-profile contemporary Hindu guru faith originating in India and attracting a transnational following.

Leadership and Devotees

The organisation is led by a vastly popular female guru, Mata Amritanandamayi, whom devotees worship as an avatar and a healer of the ills of the contemporary world.

Research and Insights

By drawing upon multi-sited ethnographic fieldwork among the mata's primarily urban, educated middle class Indian devotees, the author provides crucial insights into new trends in popular Hinduism in a post-colonial and rapidly modernising Indian setting.