Health Promotion

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Health Promotion

Disciplines and Diversity

Media studies Sales and marketing Public health and preventive medicine

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Language: English

Published by: Routledge

Published on: 27th August 2003

Format: LCP-protected ePub

Size: 560 Kb

ISBN: 9781134563531


Health promotion and its origins

Health promotion is an increasingly central tenet in health professionals' lives. It has come into the public eye as the subject of party politics and policy, but where does the movement come from?

Interdisciplinary perspectives

This book brings together views from a range of subjects, some not always associated with health promotion, such as marketing or communication theory. Others, such as social policy or psychology, may have obvious connections to make; here the implications for practice are discussed fully for the first time.

Reflections on the current state

The volume adds up to a timely reflection on the state of health promotion today and will provide practitioners and academics alike with a clearer understanding of a discipline at the frontier of contemporary policy and practice.

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