Guide to Dan Ariely's Predictably Irrational

PLEASE NOTE: This is a companion to Dan Ariely's Predictably Irrational and NOT the original book.

Preview:

Predictably Irrational provides a data-driven window into the ways in which the human mind fails to make rational choices time and time again. While some of these irrational decisions are humorous or trivial, in many cases, these behaviors can have far-ranging implications for governments and health care systems.

Inside this companion:

• Overview of the book

• Important People

• Key Insights

• Analysis of Key Insights

About the Author

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