To succeed, modern businesses need to foster the creativity of their staff; they need to provide an environment that promotes constant innovation.

Intrapreneurship, which harnesses the entrepreneurial drive within an existing organization to foster new ideas and creative thinking, gives companies the problem-solving edge to succeed in an ever-changing world. To stay on top, companies need to empower all their employees - their rebels, their trend spotters, their communicators, their researchers - to find and implement new ways of operating.

The Greenhouse Approach shows how companies and organizations can foster creativity, creating the changes that will help them succeed, that will help them leave the competition behind.