Introduction

The last few years have seen examples of greed, dishonesty and corruption make front-page news. The fact that most of the major incidents have involved senior executives has caused a significant erosion of trust in those responsible for managing businesses. "From Principle to Profit" examines the fundamental values and principles of business life - integrity, trust and service - which are vital for long-term sustainability and the personal well-being of the individuals employed in the enterprise. "From Principle to Profit" re-states the case that when fine principles govern all actions, greater clarity, consistency and effectiveness are the result. This book could lead to change.