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Food and Social Media
You Are What You Tweet
Social media platforms have quickly become integral to most people’s lives, both privately and professionally.
This is the first book to illuminate the trend of relying on social media in the food world. Engaging in social media is fun, but it is also rapidly becoming the platform for self-promotion and branding.
An entertaining narrative that offers an historical account
It discusses the major changes brought about by the Internet and explores the polarities that underlie the challenges of adaptation, including exclusivity versus democracy, professionalism versus amateurism, and business versus pleasure.
Loaded with insight into the current scene
The book covers controversies such as celebrity chefs’ tweeting wars, ethics and accusations of plagiarizing recipes, and etiquette concerning photographing meals to blog about.
Who will find this book appealing?
Food and Social Media will appeal to anyone with an interest in food and media, as well as those who enjoy using social media formats like blogs, Yelp, Facebook, YouTube, Twitter, and more to participate in a digital food community.
