Fashion-ology

Introduction to Fashion Sociology

This new edition of a classic work offers a concise introduction to the sociology of fashion, and demystifies the workings of the fashion system. From the origins of fashion studies and the difference between clothing and fashion, through to an examination of 21st century subcultures, and the impact of the digital age on designers, Fashion-ology explores fashion as a global, institutionalized system. With accessible overviews of key debates, issues and perspectives, Yuniya Kawamura provides a complete exploration of the field.

New Chapters

Two new chapters have been added for this third edition, covering The Diversification and Changing Landscapes of Fashion Systems and Ecological and Social Sustainability in Fashion respectively.

Additional Topics

There's also more on:

• the metaverse as the latest fashion system
• the de-Westernization of fashion
• postmodern discourse on fashion's relationship to race, gender and class
• social media as consumption, production, evaluation, and marketing
• fashion weeks, including Modest Fashion Week, Black Fashion Week, the Global Sustainability Fashion Week, and Queer Fashion Week

Additional Resources

There's also a guide to sociological research in fashion, making this essential reading for anyone studying fashion, sociology, anthropology, or cultural studies.