Fashion Image

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Fashion Image

Planning and Producing Fashion Photographs and Films

Photographic equipment and techniques: general Photography: subject-specific techniques and principles Fashion and textile design Fashion and beauty industries

Author: Thomas Werner

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Language: English

Published by: Bloomsbury Visual Arts

Published on: 4th April 2019

Format: LCP-protected ePub

Size: 256 pages

ISBN: 9781474240857


Great fashion photography, at its best, reflects and shapes the era in which it is made.

Whether you are a student, aspiring photographer, or working professional, building a fashion portfolio that aspires to this standard can be daunting. The Fashion Image will help you develop your style through practical advice for image makers.

Beginning with a history of fashion photography, Thomas Werner offers advice on assembling your creative team, casting models, developing shoot concepts, and producing photographs and fashion film for editorial and advertising. Professional practice, including self-promotion, social media, set etiquette, and fashion in a global context are also discussed. This is ''how to'' at the highest level, with interviews from working fashion photographers, magazine editors, producers, fashion designers, and more, with around 200 color photographs that illustrate the fashion image at its best.

With an extensive list of international resources, including Instagram accounts and several assignments, this book is an essential guide for fashion photographers and film makers.

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