Executive's Guide to Enterprise Social Media Strategy

£34.99

Executive's Guide to Enterprise Social Media Strategy

How Social Networks Are Radically Transforming Your Business

Business and Management Business strategy E-commerce: business aspects

Authors: Mike Barlow, David B. Thomas

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Language: English

Published by: Wiley

Published on: 7th December 2010

Format: LCP-protected ePub

Size: 847 Kb

ISBN: 9781118005231


Social media and its impact

Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes.

About the book

This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy.

Additional insights

Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.

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