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Engaging Employees through Strategic Communication
Skills, Strategies and Tactics
Introduction
The second edition of this text introduces key concepts, tools, strategies, measurement and reporting approaches for readers interested in pursuing entry or growth in internal/employee communication, change communications and employee engagement.
Content Overview
The book covers best practices in industry and practical theory and features case studies sourced from leading public relations and business communication organizations. It provides insights into the tools necessary to evaluate the impact of successful employee communications campaigns.
Updates in the Second Edition
This second edition's updates include new chapters on artificial intelligence and crisis communications through the lens of employee communication, new case studies, new biographies and updated approaches to topics like DEI communications and change communications.
Intended Audience
This book is essential reading for undergraduate and graduate students, academics, and practitioners in the fields of internal, corporate and employee communication.
Online Resources
New to this edition, supporting online resources are available: test and quiz questions, discussion topics and slide decks for each chapter. Please visit www.routledge.com/9781041048305.
