Encyclopaedia Of Managerial Economics

Introduction to Managerial Economics

This Enryclopaedia provides a clear introduction to managerial economics for students who have no previous background in economic analysis and at the same time develops the analysis to a level that is appropriate for second or third year undergraduates or for postgraduate students who are taking the subject for the first time.

The text shows how economic analysis can be of relevance to business decision making. Non-technical introduction to the essential microeconomic principles imperfect for business managers.

The new edition retains its global focus and economic rigor, with an emphasis on the role of information in decision making. The text has been extensively updated and rewritten to include new and recent cases and examples from a multitude of countries and economic systems, applied to managerial situations.

Utilizing economic analysis to spotlight topics in accounting, finance, human resources, and marketing, Managerial Economics employs a simple, pedagogic model, providing the most up-to-date and relevant foundation in the field.