Doing Ethnography

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Doing Ethnography

Social research and statistics Psychological methodology Education Psychiatry

Authors: Jessica Smartt Gullion, Susan Harper

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Collection: Qualitative Methods "How-To" Guides

Language: English

Published by: The Guilford Press

Published on: 3rd February 2026

Format: LCP-protected ePub

ISBN: 9781462559237


Book Description

Written by a sociologist and an anthropologist, this concise primer is packed with clear methodological guidance and engaging stories that illustrate what ethnography looks like in practice. The text follows the arc of a typical ethnographic study, with ethics and social justice concerns highlighted throughout.

Jessica Smartt Gullion and Susan Harper address practical considerations in developing a research question, planning and conducting fieldwork, and dealing with common pitfalls. They show how to organize and analyze data, using techniques from grounded analysis to poetic inquiry.

The book addresses the politics of fieldwork, discomfort and safety issues, and who has the right to tell others' stories, and offers advice on writing up and publishing ethnographic work for different audiences. Chapters include opening vignettes, boxes on key techniques, discussion questions, exercises, and prompts for contemplative learning.

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