Direct Selling Channels

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Direct Selling Channels

Sales and marketing management Market research

Author: Bert Rosenbloom

Dinosaur mascot

Language: English

Published by: Routledge

Published on: 3rd April 2013

Format: LCP-protected ePub

Size: 1016 Kb

ISBN: 9781136586132


the salient issues facing direct selling today

research findings on consumers’ attitudes toward direct selling methods

the reasons why people become direct salespeople

innovative concepts such as trust-based relationship selling

the relationship between sex-role self concept and sales performance

how to identify international markets for new products sold through direct selling channels

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