Digital First

India's Digital Media Landscape

India has the second largest number of Internet users in the world today. In response to this twenty-first century wave of rapid Internet growth and usage, journalism in India is now mainly digital. Challenging the existing forms of print legacies and old media networks are a number of digital media startups that have fuelled and radically altered consumption of information by providing different and innovative forms of content strategies and distribution strategies. These include profit-based content startups, aggregation-based startups, and non-profit startups.

Analysis of Digital Media Startups

Digital First uses a longitudinal case study approach to analyze key digital media startups in the Indian journalism industry today: notably, The Print, The Wire, The Citizen, NewsLaundry, ScoopWhoop, PARI, InShorts, Youth ki Awaaz, Scroll.in, Khabar Lahariya, AltNews, The Logical Indian among others. These organizations represent different strategies, approaches, and ideologies. The book discusses ways in which these startups began, and have grown, their organizational structures and policies, and their varied business models.