Digital Entrepreneurship in Sub-Saharan Africa

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Digital Entrepreneurship in Sub-Saharan Africa

Challenges, Opportunities and Prospects

Business strategy Business innovation Entrepreneurship / Start-ups International business Online marketing / Social media marketing

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Collection: Palgrave Studies of Entrepreneurship in Africa

Language: English

Published by: Palgrave Macmillan

Published on: 7th March 2019

Format: LCP-protected ePub

Size: 2 Mb

ISBN: 9783030049249


Overview

This pioneering collection seeks to understand why and how some digital enterprises in Africa progress while others firms either stagnate or regress. Using a range of detailed case studies, it addresses the challenges and barriers that are in place and how some outstanding digital firms deal with operating in a hostile business environment. While digital platforms have created equal access for small businesses, many digital entrepreneurs in Africa continue to struggle with local environments replete with corruption, and other economic inefficiencies.

Contributions and Focus

The contributions move the debate forward by addressing the challenges, opportunities, and prospects of digital enterprise in Africa. Placing special emphasis on how African new entrant digital firms are shaping the landscape and forging a new beginning for Africa, this book offers entrepreneurial perspectives to both researchers and policy-makers seeking to support and stimulate entrepreneurship in the new era.

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