Development and Management of Visitor Attractions

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Development and Management of Visitor Attractions

Management and management techniques Sales and marketing Hospitality, sports, leisure and tourism industries

Authors: John Swarbrooke, Stephen J. Page

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Language: English

Published by: Routledge

Published on: 23rd May 2012

Format: LCP-protected ePub

Size: 3 Mb

ISBN: 9781136410604


Now in its second edition, the successful ''Development and Management of Visitor Attractions'' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism.

New features/topics include:

    The Millennium Dome

    National Lottery funded projects

    International case studies

    Updated statistics and examples

The author examines the factors that contribute to the success of visitor attractions. ''The Development and Management of Visitor Attractions'' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries.

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