Developing Global Business Communication in Asia

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Developing Global Business Communication in Asia

A Business Simulated Case Study Approach

Speaking in public: advice and guides Business communication and presentation

Authors: Jane Lockwood, Neil Elias

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Language: English

Published by: Routledge

Published on: 20th April 2021

Format: LCP-protected ePub

Size: 53 Mb

ISBN: 9781000340075


This book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together.

The book aims to help learners:

Use authentic workplace materials to solve problems using English

Understand how language can be used as a lingua franca effectively when communicating

Understand how intertextuality between shared spoken and written texts drives communication

Improve communicative performance in spoken and written texts

Become familiar with the communication realities of workplaces that are becoming increasingly technology driven and globalised

This book will help learners become better equipped with communication strategies through its real life applicable and skills-based examples and will be a useful reference in the digital age.

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