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Data Mining Techniques in CRM
Inside Customer Segmentation
Overview
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining.
Focus Areas
It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes.
Approach
By using non-technical language it guides readers through all the phases of the data mining process.
