Creating Powerful Brands

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Creating Powerful Brands

Business strategy Brands and branding

Author: Leslie de Chernatony

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Language: English

Published by: Routledge

Published on: 28th October 2010

Format: LCP-protected ePub

Size: 9 Mb

ISBN: 9781136445187


Bullets:

• Summarises the latest thinking and best practice in the domain of branding

• All new real marketing campaigns show how branding theories are implemented in practice

• Brought right up to date with a clear European and UK focus

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