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Corporate Social Performance in Emerging Markets
Sustainable Leadership in an Interdependent World
Corporate Social Performance in Emerging Markets
When it comes to perceptions of what is a sustainable economy and how it may be realised, companies expanding into Central and Eastern European markets face the challenge of diverse people, attitudes and history.
It does this by enabling them to focus on the difference of stakeholders and their attitudes to those of Western Europe.
The author, Zsófia Lakatos, provides a review of the major differences between the various CEE countries, supported by interview research from leading executives in some of the blue-chip companies already operating in the region.
