Introduction

This contributed volume discusses how consumer awareness of textile sustainability can lead to a more sustainable textile supply chain. From the initial purchase of a textile to its care and longevity, consumer behaviors are at the core of consumption associated with the textile industry.

Consumer Awareness and Environmental Impact

Making consumers aware of the environmental impacts of the clothing products they buy helps them to choose the best alternatives which have the lowest footprints and also enables them to help the entire textile sector to become sustainable.

Cradle to Grave Awareness

In addition, making them aware of the environmental footprints of textile products from cradle to grave, makes them aware of how best they can take care of their products during use and disposal phases and how they can help to preserve the planet with their earnest efforts to reduce the environmental impacts within their boundary, i.e., the use and disposal phases.