Competitive Strategy Analysis For Agricultural Marketing Cooperatives

£44.99

Competitive Strategy Analysis For Agricultural Marketing Cooperatives

Agricultural science

Author: Ronald W Cotterill

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Language: English

Published by: CRC Press

Published on: 11th March 2019

Format: LCP-protected ePub

Size: 105 Mb

ISBN: 9780429720413


Book Overview

This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.

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