Coffee

Save the coffee planet! How? Why?

We live in a world with an estimated population of 6 billion people from which 0.6 billion, an impressive 10% of the world's population, is dependent on the coffee agriculture and industry for their living. All over the world, more than 1.0 billion people drink coffee on a daily basis, with the USA being the major consumer, followed by Brazil. Coffee is second after oil in the worldwide business of natural products.

The Coffee Paradox and Its Importance

The Coffee Paradox is far more important than the French Paradox as it involves USA, Japan, Italy, and Brazil, among other countries, by decreasing mortality due to depression/suicide, alcoholism/cirrhosis, cancer, diabetes/cardiovascular diseases, and childhood obesity. It is amazing that people still keep thinking that coffee can be detrimental to human health and that coffee is only caffeine. The authors' studies over 20 years have provided evidence of why and how the daily intake of coffee is good for health, with an average of 250 Roasted Coffee Units (RCU) daily (#45 to #65, SCAA).

Common Perceptions and Hidden Benefits

Most Americans like their percolated, espresso, decaf, and so on... But 99% of people think that coffee is only caffeine, while just a few have recently learned that coffee also contains antioxidants. Coffee has many other compounds which can help prevent a great number of diseases. Caffeine experts often obsessively focus on caffeine and ignore all about coffee. Coffee has hundreds of volatiles which cause pleasure, as smell is vital to mankind. More than any other sense, it is the sense of smell which has the power to fix and recall memories.

Bioactive Compounds in Coffee

Coffee also carries health benefits with its five major soluble bioactive compounds. Caffeine is a minor part of a handful of bioactive compounds found in properly roasted coffee, such as: 1) the phenolics chlorogenic acids, 2) the lactones formed from the CGA after proper roasting, 3) caffeine which can vary 200% comparing Robusta and Arabica coffees, 4) the vitamin PP or niacin, and 5) the minerals (potassium, iron, zinc, etc).

The Impact of Coffee on Humanity and Civilization

Coffee has helped mankind's evolution and the spread of wit, good mood, and pleasure, together with health. The Coffee Paradox is just one among the many revolutions coffee is responsible for in human history. Coffee is good for the brain and ideas, which are the factors that lift civilization. They create revolutions. You will learn all about this in this book, aimed only at coffee drinkers. Non-coffee drinkers are strongly recommended to start drinking coffee correctly after reading this book.