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Challenge of BRIC Multinationals
This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies:
The theoretical challenge
do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals?
The empirical challenge
what marks the changing position of BRIC countries in the world economy?
The managerial challenge
with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals?
The policy making challenge
what impact have MNEs from BRIC countries had on their domestic economy?
