Celebrity Activism and Philanthropy in Asia

Recent years have witnessed the increasing visibility of Asian celebrities in activism, advocacy, diplomacy, philanthropy, and ambassadorship but this phenomenon is under-explored.

This volume provides a critical intervention in celebrity activism and philanthropy by examining the civic imaginaries and mobilisations of Asian celebrities-turned-activists or philanthropists, alongside an array of significations and tensions involved.

The analysis anchors on a roster of high-profile Asian icons including Bollywood star Aamir Khan, K-pop sensation BTS, Cantopop singer Denise Ho, and Chinese live-streamer Weiya, who exhibit universal morals while underscoring local or regional affiliations as propelled by expansive media networks.

Adopting cosmopolitics as the methodological frame, this volume suggests muliversal consciousness, a staple to code the star-powered goodwill in times of disjuncture and rupture.

To its critical ends, this book attempts to disrupt the Eurocentric tendency in the discursive construction of celebrity-cause dynamics, disentangling the complexities of Asian power, global citizenship, and techno-capitalist logics.