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Campaign Mode
Strategic Vision in Congressional Elections
The Pressures of Contemporary Electioneering
The pressures of contemporary electioneering force political professionals into campaign mode-a state of mind that merges a visceral drive to win elections with a deep-seated habit of strategic thinking.
Wisdom of Political Professionals
Wise political professionals know the basic rules of electoral strategy and how to read the political terrain.
Campaign Mode
Campaign Mode examines the strategic histories of five successful congressional candidates—Ohio's Ted Strickland, Georgia's Bob Barr, California's Loretta Sanchez, Tennessee's Harold Ford, Jr., and Pennsylvania's Rick Santorum.
Authors and Methods
The authors—both of whom have advised major political figures—combine original interviews, survey data, historical investigation, and first-hand observation of the candidates to reveal the inner workings of electoral politics.
Key Insights
They demonstrate that campaigns do matter and show readers how to think like political professionals.
