Introduction

Scholars typically emphasize the importance of organized networks and long-term relationships for sustaining electoral clientelism. Yet electoral clientelism remains widespread in many countries despite the weakening of organized parties. This book offers a new account of how clientelism and campaigning work in weak party systems and in the absence of stable party-broker relationships.

Methodology and Case Study

Drawing on an in-depth study of Peru using a mixed methods approach and cross-national comparisons, Muñoz reveals the informational and indirect effects of investments made at the campaign stage.

Campaign Strategies

By distributing gifts, politicians buy the participation of poor voters at campaign events. This helps politicians improvise political organizations, persuade poor voters of candidates' desirability, and signal electoral viability to strategic donors and voters, with campaign dynamics ultimately shaping electoral outcomes.

Contributions and Insights

Among other contributions, the book sheds new light on the role of donations and business actors and on ongoing challenges to party building.