Economic theory has been broadly divided into microeconomics and macroeconomics.

It is important to note that business economics draws on both microeconomics and macroeconomics. Microeconomics explains how an individual consumer chooses among goods so as to maximize their satisfaction and individual business firms decide to fix price and output of their products and what factor combination they use for producing them.

This book should meet the requirements of students, academicians, the research scholars, teachers, specialists, and also practitioners, more particularly, in the field of human industrial psychology and organisation behaviour.

Contents:

Business Policy and Strategy • The Production of Wealth • Concepts of Wages • Policy for Transition to Market Economy • Social Capital • Productivity in Firms • Fiscal Policy • Interest • Manpower Training and Development • Value of Stakeholder Relationships.