Business Artist

£2.49

Business Artist

A Human Approach to Sales, Storytelling, and Creativity in a Data-Driven World

Sales and marketing

Authors: Adam Boggs, Kent Sanders

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Language: English

Published by: Adam Boggs

Published on: 5th March 2024

Format: LCP-protected ePub

Size: 222 pages

ISBN: 9798989808816


Have we lost our way as business leaders?


Algorithms. Artificial intelligence. Big data. No matter what your industry, you can't escape the influence of technology in every facet of your business. But in spite of their incredible potential, these and similar technologies are forcing us to face a vital question: are we in danger of gaining the world but losing our souls?


Using stories and case studies from business, entertainment, psychology, and history, seasoned sales leader Adam Boggs uses the metaphor of jazz to remind us that storytelling, innovation, and human connection are crucial for good business. If you're in business, you're also an artist with the potential to craft meaningful work.


The Business Artist

You'll come face-to-face with a simple truth: as we head into a data-driven future, the only way forward is by becoming more human.

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