Business and the Sustainability Challenge

£89.99

Business and the Sustainability Challenge

An Integrated Perspective

Development studies Business strategy Sales and marketing

Author: Peter N. Nemetz

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Language: English

Published by: Routledge

Published on: 29 August 2013

Format: LCP-protected ePub

Size: 16 Mb

ISBN: 9781136262180


Understanding Sustainability in Business

It is vitally important for businesses to have a holistic understanding of the many issues surrounding and shaping sustainability, from competitors to government and political factors, to economics and ecological science. This integrated textbook for MBA and senior-level undergraduates offers a comprehensive overview of the issues of sustainability as they relate to business and influence corporate strategy. It also features a wide range of cases and an extensive discussion of tools to incorporate sustainability issues into strategic decision making, helping instructors and students to build and then apply a solid understanding of sustainability in business.

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