Business Advancement through Technology Volume II

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Business Advancement through Technology Volume II

The Changing Landscape of Industry and Employment

Business innovation Management and management techniques Sales and marketing

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Collection: Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business

Language: English

Published by: Palgrave Macmillan

Published on: 11th December 2022

Format: LCP-protected ePub

Size: 2 Mb

ISBN: 9783031077654


Overview

This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation.

Volume I

While Volume I offers insights into technological improvements in the field of global marketing, Volume II focuses on the implications of changing technology on work and employment.

Volume II Topics

It covers topics such as the role of technology in change management, digital transformation, and the impact of AI on employment.

Conclusion

Taken together, the books move forward the study of organizations and technology and are ideal resources for business students and researchers.

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