Book Proposals That Sell

An insider reveals the secrets to pitching your nonfiction book

"Traditional publishing is shrouded with mystery. Terry Whalin peels back the curtain." —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever

In the beginning stages of writing a book, most people start with a blank page and write their entire manuscript. According to acquisitions editor, former literary agent, and author of dozens of traditionally published books W. Terry Whalin, this approach is backwards. He knows that about 80% to 90% of nonfiction books are sold from a book proposal.

This mysterious document called a proposal contains many elements that will never appear in a manuscript—yet these details are critical to publishing executives who make the decision about publishing or rejecting an author's project. Book Proposals That Sell reveals twenty-one secrets to creating the kind of effective, impressive book proposal that can help an author make the sale.