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Big Shots
The Men Behind the Booze
From the award-winning New York Times bestselling author of The Arsenal of Democracy and Go Like Hell.
You may consider Jack Daniel an old friend, Jose Cuervo a long-respected adversary, and Captain Morgan a trusted companion on many a foggy yet unforgettable adventure. But, as with so many drinking buddies, you probably don’t know a thing about who they really are.
A.J. Baime, a former senior editor for Maxim, has compiled a crash course on the men behind our favorite labels, including:
Jim Beam • Jack Daniel • Jose Cuervo • Johnnie Walker • Baileys • Smirnoff • Bacardi • Captain Morgan • Dom Perignon • Beefeater • Hennessy.
“Liquor brims with history, and Baime pours it neatly into this fittingly flask-sized handbook for barflies.”—Publisher’s Weekly
