Bezos Letters

Overview

A perceptive look at the Amazon founder's annual shareholder letters, extracting 14 key growth principles that businesses can use to scale up.

Jeff Bezos and Amazon

Jeff Bezos created Amazon, the fastest company to reach $100 billion in sales ever, making him the richest man in the world. Business owners marvel at Amazon's success, but don’t realize they have the answers right at their fingertips as Bezos reveals his hidden roadmap in his annual letters to shareholders. For the first time, business analyst Steve Anderson unlocks the key lessons, mindset, principles, and steps Bezos used, and continues to use, to make Amazon the massive success it is today. Steve shows business owners, leaders, and CEOs how to apply those same practices and watch their business become more efficient, productive, and successful.

Endorsements

So much of what Steve Anderson has uncovered about Jeff Bezos and Amazon reminds me of the legacy of Walt Disney. Walt had a vision and made it happen; Jeff had a vision and made it happen; and you, too, can make your vision happen—and make it happen faster and easier using the principles Steve has laid out in The Bezos Letters. —Lee Cockerell, former executive Vice President of Walt Disney World Resorts and author of Creating Magic: Common Sense Business Strategies from a Life at Disney

If you ever wanted a manual for building and growing your business, this is it. —Dan Miller, New York Times–bestselling author of 48 Days to the Work You Love