$15.99
Taxes may apply at checkout.
Ben & Jerry's: The Inside Scoop
How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
Book Review
Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor... This tale will keep you entertained. -- New York Times Book Review.
A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings—opening their first ice cream shop in a renovated gas station—to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a multimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
