Becoming AI Native

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Becoming AI Native

Charting the Next AI Frontier

Economics Research and development management Small businesses and self-employment Artificial intelligence

Authors: Terence C.M. Tse, Mark Esposito, Danny Goh, Paul Lee

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Language: English

Published by: Chapman and Hall/CRC

Published on: 5th February 2026

Format: LCP-protected ePub

ISBN: 9781040690949


Introduction

This engaging guide is designed to demystify artificial intelligence (AI) in the business world, no advanced maths degrees or robotic companions are necessary. It tackles everything from traditional AI to the exciting realm of Generative AI, clearly distinguishing between what is genuinely beneficial and what is merely hype, all while demonstrating how to leverage AI to address real-world business challenges.

Part One: AI's Potential for Business

The first half of the book serves as an essential playbook for businesses eager to understand AI's potential. It cuts through the jargon, illuminating what AI can achieve and showcasing how organisations are already harnessing it to save time, enhance efficiency, and secure a competitive advantage.

Part Two: The AI Native Future

The second half introduces the concept of the AI Native—a future where AI is seamlessly integrated into business operations and daily life. This transformation opens thrilling opportunities, including new markets and creative work methods. It also prompts critical questions, like what happens when AI falters? The book carefully balances optimism with caution, offering insights that inspire thoughtful reflection.

Who Should Read This Book

Whether you're leading a team, launching a startup, or gearing up for a technology-driven career, this book equips readers to make informed decisions about AI. It is an essential resource for executives, entrepreneurs, and graduate students alike, stripping away the buzzwords to deliver actionable insights.

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