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Artificial Intelligence Transforming Marketing
Renewed Theoretical Bases and New Paradigms
Introduction
This edited volume is an essential guide for marketing researchers, professionals, managers, and AI enthusiasts as it revisits and revitalizes academic marketing theories, highlighting AI's role in reshaping fundamental concepts and strategies.
Focus Areas
By focusing on AI's potential to enhance customer satisfaction, optimize lead generation, and drive sales growth, it provides readers with practical insights and innovative marketing solutions.
Applications
The book also explores AI's applications in business model design, strategic decision-making, and digital marketing integration.
Target Audience
Targeted at both practitioners and academics, this comprehensive volume equips readers with the knowledge to leverage AI for transformative marketing practices and stay at the forefront of the marketing landscape.
