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The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
Advertising Design by Medium
Bare Bones Introduction to Integrated Marketing Communication
Strategic Uses of Alternative Media
Communications Writing and Design
Advertising by Design
Using Qualitative Research in Advertising
Design Essentials for the Motion Media Artist
Blueprint for Strategic Advertising
Political Campaigns and Political Advertising
Introduction to Advertising
Creative Brief Blueprint
Creative Advertising Concept and Copy
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