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evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove ‘Real Beauty’ and Axe/Lynx ‘Effect’ campaigns
interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.
New Advertising
Advertising, Promotion, and New Media
Advertising and Consumer Society
New Advertising
Advertising in Contemporary Consumer Culture
New Media
Advertising and Society
Promotional Culture and Convergence
Advertising Handbook
Advertising and Promotional Culture
Advertising and Promotional Culture
Advertising, the Media and Globalisation
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