A SHORT COURSE IN SALES BASICS

7 Lessons in Sales is a quick course in selling, giving you everything you need to know in just seven short chapters. From listening and asking pertinent questions, to presenting the features and benefits of your product or service to match your customer's needs, you'll discover how to become a world-class salesperson.

Lesson 1: Jump-start your success formula

Lesson 2: Develop product and service expertise

Lesson 3: Understand buying motives

Lesson 4: Turn objections to your advantage

Lesson 5: Presentations and closings

Lesson 6: Create action-provoking systems

Lesson 7: Implement motivation and support systems

Explore the main themes and ideas in sales, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Sales is your fastest route to success.

ABOUT THE SERIES

7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.