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30 Second Thrillers
Introduction
The book will be a landmark in itself because it will be the first to cover behind the scenes of every loved ad, right from the Doordarshan days to today's YouTube; right from Chal meri luna to Airtel smartphone ads. It will cover interviews of creative heads and directors of all generations, right from vintage to new age.
Content and Approach
Author has handpicked each ad based on their popularity among viewers and met its creators and talked to them about the entire process. He had left out the marketing jargons and advertising sham, and just weaved stories using wonderful stories.
Featured Personalities
The book will feature legendary ad-creators like Alyque Padamsee, Piyush Pandey, Prahlad Kakkar, R Balki, Prasoon Joshi, Prasoon Pandey, Agnello Dias, KS Chakravarty, Prakash Varma, Nitesh Tiwari, Preeti Nair, Ram Madhvani, Kailash Surendranath, Amit Sharma, Ashish Khajanji, Parshuraman, AG Krishnamurthy, Shantanu Sheorey and many more.
Unique Aspect
One unique aspect about this book is the coming together of virtually the entire ad industry.
