Introduction

Burt's Bees . . . Crocs . . . MySpace . . .

Every time a new story about how some nobody from nowhere got rich producing some clever new product in his garage, you may think, “Why can’t I do that?” Well, anyone can — the trick is to take those good ideas and build them into great products that can succeed in the marketplace. In this book, you will get the 12-step plan you need to make your new product or service a profitable reality. You will learn important skills for success, including how to:

Skills for Success

• Refine their idea to attract a target audience
• Research the competition
• Find the right manufacturer
• Create appropriate brand messaging
• Build buzz online and beyond
• Work trade shows and conventions

Written by a woman with no formal business experience who turned her own idea into a million-dollar company, this book is the pragmatic yet inspiring guide every aspiring entrepreneur is looking for.