Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing.

Each chapter includes the following invaluable features:

• ''How to'' and ''how not to'' case studies based on international examples
• A guide to further reading and websites
• ''Issues to consider when marketing'' section as a means of self-evaluation

''Wine Marketing'' systematically outlines the major issues involved in the production and marketing of wine.

Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.