“Explains how to use a magician’s tricks to make better, more winning presentations . . . This thoughtful and charming guide should win a crowd of readers.” —Publishers Weekly

When you strip away the sleight of hand tricks, magicians are essentially masters of attracting and holding attention and impressing audiences, exactly the psychological secrets you need to be successful in life and business. In this book, Steve Cohen, master magician and star of the long-running Chamber Magic show in New York City, reveals the secrets of all great showmen and magicians—how to persuade, influence, and charm—and how you too can use them to accomplish the things you’ve always wanted to do. Discover how to take over a room, read people, and build anticipation to a feverish pitch so people can’t wait to hear what you have to say.

Win the Crowd will teach you:

How to Create a Magic Moment: Capturing people’s imaginations and attention so they listen carefully to every word

How to Command a Room: Showing everyone in the room that you are speaking right to them, making them all feel unique—and completely focused on you

How to Read People: Learning to sense what people are feeling and thinking as you speak, what they want from you, and how to make them feel like they are getting it

Misdirection: The most important trick in all of magic—getting inside people’s heads, and directing what they are thinking at every minute