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What Money Is and How We Spend It
Understanding Communication Barriers
Dr. Heyman realizes that doctors use jargon to speak with other doctors. When they use jargon to speak with patients, there is a lot of misunderstanding.
Economists and Language
The same is true for economists who communicate with words that sound like double-speak or gibberish to the uninitiated.
Author's Approach
The author uses cartoons, where an economist would use a graph. He uses basic vocabulary, and shuns esoteric terms. There are no long lists to memorize.
Insight into Family Experiences
The plot goes behind-the-scenes to show what a family ready to buy a new car feels and experiences.
