Despite their apparent similarities, the cultures of Latin American and North American differ remarkably. These differences sometimes cause misunderstanding and tragic failures in communication. In order to aid in mutual understanding, we need a study to find norms and shared values within different Latin American cultures.

Understanding Latin Americans

helps readers gain new insights into matters that Latins themselves have explored and describe. Part I presents an analysis of basic Latin personality characteristics, as described primarily by Latin psychologists. Part II explores four aspects of the background and developments within Latin America religious life. Special attention is given to movements within Protestantism.

Eugene Nida

sought to spur ongoing, productive dialogue between Latins and North Americans. This ambition motivated Nida to speaks meaningfully about similarities and differences between cultures. He explores an array of values that mark many spheres of Latin life, whether religious, philosophical, political, aesthetic, social, and familial. This book encourages readers to rethink cultural assumptions as we learn from one another.