Overview of the Book

This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts.

Factors Affecting IP-Related Business Activities

The book then explores factors that affect IP-related business activities in different countries.

Managing and Strategizing IP

Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing.

Updated Content and Contemporary Cases

This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands.

Significance and Applications

Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP.