Introduction

There is lots of advice around for starting a business, but less for when it is established but un-profitable, or gets into difficulties. This is a guide to help you when the going gets tough. It acts as a smoke detector - to help spot the early warning signs of approaching difficulty, and as a fire extinguisher - for immediate use in a crisis.

What the Guide Offers

It will help you to turn a business around by explaining: why businesses fail, how to spot the warning signs, key ways to stabilise your finances, how to devise a realistic recovery plan, and how to manage that plan into effective action.