Introduction to Total Revenue Management (TRM)

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams.

Professional Guidance

It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage.

Insights and Strategies

Readers will gain comprehensive insights into the strategies, tools, and principles of TRM including existing and emerging revenue streams across the value chain.

Pricing, Segmentation, and Distribution

The author offers a transparent and holistic explanation of pricing strategies, segmentation methods, and distribution principles which enable implementation of TRM in organizations.