Overview

This insightful book serves as a strategic roadmap for building enduring organizations. Drawing on the experiences of century-old firms, it offers practical, case-based lessons that encourage thoughtful, long-term strategies.

New Content

The fully revised third edition introduces three new chapters on proactive risk management, robust supply chain strategies, and essential metrics for measuring enduring value. Additionally, a new chapter on leadership, succession, and legacy explores how to cultivate the next generation of executives.

Target Audience

Ideal for both startups and multinationals, the book provides strategic ideas and tools to ensure companies not only survive but thrive for generations.